New Social Product Series for Nilfisk Pressure Washers
The Brief
A world leader in cleaning machines, Nilfisk wanted to reach an equestrian audience and showcase the versatility of their Premium 200 pressure washer for various yard activities. Nilfisk trusted me completely to concept, shoot and edit the content. I proposed a two-part series showcasing the Nilfisk being used an a number of scenarios.
What I delivered
2 Instagram Reels and 8 Stories. The campaign was extended to include TikTok since Nilfisk were so happy with the results
Part 1 was an Instagram Reel, capitalising on a long-standing joke with my audience about my obsession with cleaning my Equitex saddle pads. It was accompanied by 4 Instagram Stories detailing the offer and links to specific products
Part 2 was an Instagram Reel, responding to a comment from Part 1 to increase linkage and posted in collaboration with the brand. It was also accompanied by 4 Instagram Stories detailing the offer and links to specific products.
Nilfisk were so happy with the content that also asked for it to be extended to TikTok, where the Part 1 and 2 were also published
Got a product needing a Rhiview? Let’s talk: contact@withrhi.
