About Me
At my heart, I am a culture-obsessed social strategist with a deep passion for horses. Throughout my career, I’ve had the privilege of working in-house for the social teams of Netflix, Burberry and Selfridges.
I now specialise in strategy, and have written compelling social frameworks for Google, YouTube, Oatly and Virgin Atlantic. In each one, I brought together a curiosity for understanding social trends and behaviour into a differentiated strategy for a brand.
I have watched, with many other equestrians, over the past few years as our industry has tried to evolve with technology, changing expectations and a changing environment. I am passionate about helping brands who see that shift and want a industry-leading strategy which puts them at the forefront for the better of our sport.
‘Riding With Rhi’: my creative playground, your key to equestrian creators & communties.
Over five years ago, I started my creator brand, Riding With Rhi. It was built out of an understand that there was few equestrian creators making content for someone like me: an adult returning to the sport with no horse, or horsey family, of their own.
Over the years, I amassed a community of 140K, presented several TV series for Horse & Country TV, launched a successful podcast, This Equestrian Life, and worked with world-leading brands.
My creator brand remains a safe space for people to feel connected with likeminded equestrians who prioritise joy, safety and high welfare standards. For me, it remains a creative playground and important on-the-ground connection to the equestrian community.
