About Me

At my heart, I am a culture-obsessed social strategist with a deep passion for horses. Throughout my career, I’ve had the privilege of working in-house for the social teams of Netflix, Burberry and Selfridges.

I now specialise in strategy, and have written compelling social frameworks for Google, YouTube, Oatly and Virgin Atlantic. In each one, I brought together a curiosity for understanding social trends and behaviour into a differentiated strategy for a brand.

I have watched, with many other equestrians, over the past few years as our industry has tried to evolve with technology, changing expectations and a changing environment. I am passionate about helping brands who see that shift and want a industry-leading strategy which puts them at the forefront for the better of our sport.